As part of Castrol’s retail engagement strategy, we developed a visually impactful activation booth setup, supported by cohesive design elements across merchandise, giveaways, and recognition material.
This activation was tailored to attract, retain, and reward attention in high-footfall areas while staying true to Castrol’s premium, performance-driven brand identity.
A compact, modular booth setup featuring bold Castrol branding, product display shelves, branded canopies, and flutter flags—built for high visibility and efficient on-ground operation.
Custom-designed Castrol Power1 Ultimate black polo T-shirts with red detailing and embroidered branding, bringing a uniform, professional look to on-ground teams.
A unique and functional Castrol GTX UltraClean bottle-shaped mirror hanger, doubling as a brand reminder and souvenir. This created brand recall in personal vehicle spaces.
Designed exclusive dealer recognition trophies in a sleek glass and acrylic combination, incorporating Castrol’s identity elements. These were made for performance awards, honoring top partners with tangible, branded appreciation.
This activation setup offered a highly integrated brand experience—from first sight to final interaction. It not only boosted Castrol’s presence at the point of engagement, but also strengthened the connection between customers, dealers, and field staff. The thoughtful giveaways and recognition elements contributed to better recall, stronger loyalty, and brand-led pride across all stakeholders
