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project
Clients:

Josefin H. Smith

Category:

Digital Marketing, SEO

Date:

25 March, 2023

Address:

258 Dancing Street, USA

Zydus Sugar Free D’Lite: Elegant POSM for Premium Wellness

Modern, clean, and modular display designs for Zydus’ premium chocolate range — crafted to reflect indulgence without guilt.

We created a series of POSM units for Zydus Sugar Free D’Lite, a guilt-free chocolate that appeals to health-conscious consumers. The design language focused on premium appeal, neat structure, and strategic shelf presence — ensuring functionality + brand elegance in modern retail formats.

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POSM Formats & Concepts:

Diagonal Floor Stand (High Visibility)

Zig-zag display for maximum face-forward exposure
Ideal for mall kiosks, modern trade, and health retail store

Wooden Standee Rack

Natural wooden frame for an earthy, healthy aesthetic
Portable and premium, fits well in boutique stores

Compact Shelf-Top Display

Brown-tone angled tray
Tiered for optimal stock visibility at checkout counters

Premium Black Floor Unit

Sleek matte finish with dual-shelf layout
Minimal, modern, and clean with Sugar Free branding above

Retail Shelf Skin / Promo Bay

Built to sit on existing shelves
Integrated branding with full product lineup and lifestyle visual

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Wine Shop Image 1
Wine Shop Image 1
Wine Shop Image 1
Wine Shop Image 1

Objectives Achieved:

  • Premium feel without clutter
  • Consistent Sugar Free brand recall across variants
  • POSMs suitable for both GT (general trade) and MT (modern trade)
  • Designed for easy replenishment, durability, and consumer appeal
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