Ras kik

Raskik POSM: Bringing Mango Freshness to Life at Retail

A multi-format, high-visibility retail branding solution that captures attention and maximizes product exposure.

We developed a vibrant POSM suite for Ras Kik Mango Drink, blending visual storytelling with smart display engineering. From countertop units to parasite hangers, each concept was designed to express “Har sip mein mango ka kik” while enhancing shopper engagement and increasing off-take.

Creative Scope:

Mango Dome Unit (Centerpiece)

• Shaped like a sliced mango with realistic texture and stem
• Two-tier display for bottles + packs
• Natural, playful, and highly Instagrammable

Countertop Unit (Traditional)

• Bold red back panel with tagline
• Holds combo packs + bottles in a tight footprint
• Designed for visibility and ease of replenishment

Angled Display Block (Impulse Zone)

• Slanted for top-down attention
• Bottle tilt for dynamic, elevated appearance
• Works well in convenience store & mini-mart setups

Floor-Standing Rack with Branding Panel

• Standard wire rack with custom Ras Kik branding panels
• Ideal for general trade outlets

Parasite Unit (Shelf Hanger)

• Vertical hanging module with 5+ pouches
• Hooks onto existing shelves without occupying floor space
• Boosts brand presence in high-footfall zones

Zigzag Bottle Tower

• Sculptural side-stack format with bottles arranged diagonally
• Excellent for corners, transitions, and aisle breaks

Design Objectives Met:

Eye-catching formats inspired by the product itself (e.g., mango dome) Balance of bottles and pouches to cater to multiple pack formats Smart merchandising through vertical, counter, and floor POSM Built for visibility and conversion, tailored for Indian kirana & GT formats