As part of Bacardi’s nationwide visibility initiative, we executed a comprehensive series of 9 uniquely designed multi-brand gondolas across premium retail outlets in Hyderabad. These gondolas featured a curated mix of Bacardi’s most celebrated brands including Dewar’s, William Lawson’s, Grey Goose, Bombay Sapphire, Aberfeldy, Bacardi, and Good Man.
Each unit was tailored to fit within either a 4x4 or 5x5 ft footprint, maximizing utility without compromising on brand storytelling or shelf presence. The goal was to provide high SKU density, distinct brand zoning, and premium aesthetic execution that aligns with the sophisticated character of each label.
The diversity in designs allowed flexibility across store layouts, with variations in material finishes, lighting elements, shelving formats, and graphic language. From heritage whisky storytelling to vibrant modern spirits branding, every gondola served as a standalone experience—ensuring shoppers not only identify the brands clearly but engage with them emotionally.
This city-wide deployment helped increase shelf presence, amplify brand perception, and drive consumer recall across touchpoints. The outcome was a harmonized visual identity that respected brand individuality while boosting the collective impact of Bacardi’s premium spirits portfolio.
