We designed a set of high-impact, premium-looking Point of Sale Materials (POSMs) for Hershey’s, tailored to match the richness and indulgence associated with the brand. The displays combine sharp branding, realistic product textures, and bold splash elements to attract immediate customer attention and boost sales conversion in-store.
Clean, structured design to emphasize branding Hershey’s bar used as the main visual element on both levels Angled side panels with gold foil accents for a premium look Ideal for impulse zones & billing counters
Explosive splash graphics with 3D bar interactions High drama to create instant craving appeal Deep chocolate tones and textures elevate indulgence Optimized for high-traffic aisles and front-facing shelves
Circular swirl design using chocolate syrup as a backdrop Creates a rich, flowing visual connecting to the product Doubles as a branding sculpture and SKU holder Perfect for branding zones or promo activations
Bold layout showcasing product with syrup flow design Functional shelving with impactful visual language Designed for supermarket placement and visibility Balanced branding with utility
Reinforced Hershey’s rich, indulgent identity at retail Boosted visibility and brand recall with mouth-watering designs Drove impulse purchases through emotionally appetizing creatives Provided both functional stocking and decorative branding elements.
