Haldiram’s

Haldiram’s: Celebrating tradition with grandeur at retail

Designed to reflect the festive soul of India, our Haldiram’s FSUs, CTUs, and Wall Bays make every shelf a celebration

For a brand like Haldiram’s, synonymous with Indian festivity and flavour, we created a rich lineup of display units that echo tradition, celebration, and premium indulgence. Drawing visual cues from festive decor, temple architecture, and Indian textiles, these FSUs and CTUs were designed to become centerpieces within modern trade and general trade stores.

Each design doesn’t just hold product; it elevates it into a gift-worthy, celebratory purchase—perfect for the Diwali, Raksha Bandhan, and festive sales windows.

Design features

Premium Display Wall unit

• Designed to highlight Haldiram’s famous Aloo Bhujia, this wall unit adds elegance with gold accents and layered symmetry—ideal for Diwali gifting.

Shelf FSU

• A tall, sleek rack that ensures maximum shelf throw, making Haldiram’s festive packs easy to find and irresistible to pick

Tilted Countertop Unit

• Compact yet impactful, this CTU uses an angled presentation to catch shopper attention at cash counters or shelf ends.

Festive Archway Display

• Inspired by traditional Indian gateways, this FSU turns retail space into a grand festive zone with its arch design and rich prints.

Wall Bay with Decorative Halo

• A vertical celebration unit that combines festive elements like marigold motifs with structured shelving to drive impulse purchases.

Impact

Festive Amplification: Vibrant golds, reds, and ornate details bring seasonal relevance and emotional appeal. Premium Visibility: Grand and structured designs create luxurious shelf presence even in crowded stores. Store Differentiation: Retailers get décor-like units that double as festive displays and functional FSUs. Increased Gifting Sales: By highlighting the product as festive-ready, these units drive impulse and planned gifting