Dewar's

Dewar’s Wall Bay at Drops, Indiranagar

We designed a bespoke Dewar’s wall bay for Drops, a popular pub in Indiranagar, Bangalore. The goal was to create a visually impactful and thematic brand presence that celebrates Dewar’s signature double-aging process in a pub setting.

Design Concept

• 3D Logo with Backlit Illumination- Adds depth and strong brand visibility even in low-light pub environments.
• LED Strip Lighting- Strategically placed to highlight key zones and provide a glowing edge to the unit.
• Lightboxes (Upper & Mid Section)- Creates a warm ambient focus on brand storytelling and CTU areas, enhancing the “Double Aged” message.
• Dewar’s Premium Textured Finish- Mimics a vintage copper-industrial aesthetic to reflect the brand’s legacy and smoothness.
• 3D CTU Unit with Copper Pipes- Brings a handcrafted, artisanal feel with a functional, visually striking bottle display section.
• 3D Lit Letters- Used across branding and messaging zones for high-impact communication.
• 3D Tile Unit with Copper Pipes- Highlights Dewar’s aging process: “We Age,” “We Blend,” “We Age Again” — bringing the brand story to life through physical elements.
• Copper-Coloured SS Railings- Secure bottle placement while maintaining a refined, cohesive look with the rest of the design.
• #DOUBLEISBETTER Branding with 3D Letters- A bold campaign anchor placed atthe bottom for immediate recall and visual weight.

Impact

• Transformed a regular wall space into a premium brand showcase
• Enhanced the bar’s visual identity while improving product visibility
• Created a storytelling-driven POSM unit that educates, engages, and sells