To highlight the authentic, earthy, and refreshing personality of Campa Jeera, we created a set of visually appealing and culturally resonant FSUs and CTUs. Inspired by the look of traditional Indian street carts, these displays use green and yellow hues, reminiscent of natural spices and herbs, along with cart wheels and canopy structures to evoke a sense of nostalgia and freshness.
The CTU (Counter Top Unit) keeps it minimal yet effective — a small cart holding oversized bottles, ideal for kirana counters or tight retail spaces. The FSU (Free Standing Unit) elevates the presentation with product slots, brand storytelling panels, and traditional motifs, turning every retail corner into a moment of brand discovery.
These designs celebrate Campa Jeera’s rooted appeal while ensuring standout visibility in modern and general trade formats. They blend familiar design cues with structured merchandising, bridging tradition and modernity in one impactful presence.
Cultural Relevance: The use of traditional cart aesthetics builds an instant connection with regional consumers. Retail Adaptability: Compact CTU and FSU formats ensure fit across both urban and rural retail landscapes. High Visibility: The canopy design and bold colors attract attention even in crowded environments. Boosted Engagement: The tactile and familiar setup invites curiosity, increasing consumer interaction and product trials
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