logo
project
Clients:

Josefin H. Smith

Category:

Digital Marketing, SEO

Date:

25 March, 2023

Address:

258 Dancing Street, USA

Campa Energy: Unleashing Energy at the Shelf

High-voltage visibility units built to energize every shopper interaction

Our suite of Campa Energy FSUs (Free Standing Units) is designed with a singular purpose — to amplify the brand’s bold personality and drive instant product engagement. Inspired by the edgy and high-performance world of energy drinks, each unit incorporates a striking black-and-gold color language, sleek structural elements, and premium f inishes that mirror the dynamism of the Campa Energy product.

From cylindrical towers and layered verticals to curved CTUs and 360-degree displays, these FSUs cater to a variety of retail environments — whether it’s a bustling supermarket, a compact kirana, or a modern trade outlet. Each structure is not just functional but an extension of the brand's high-adrenaline appeal — a physical manifestation of energy and intensity

With clear branding, easy accessibility, and modular design, these FSUs support faster stocking, flexible placement, and stronger visual storytelling. The mix of standardized formats and custom builds ensures adaptability across regions while maintaining a consistent brand recall.

about about
about

Impact

Increased Purchase Intent: The striking FSUs elevate product visibility, driving impulse buys in key footfall areas. Boosted Brand Recall: Bold designs and premium finishes reinforce Campa Energy’s power-packed identity in every store.

Retailer Adoption: Easy-to-place units with compact footprints and high aesthetic value improve acceptance across trade channels.

Disruption at Aisle Level: Unique shapes and standout graphics break the clutter, making the brand unmissable amidst competing SKUs.

about about
about