Brew House

Brew House Tea: Zesty POSM Concepts That Brew Retail Excitement

Fresh, citrus-inspired POSM designs for Brew House iced tea – crafted to energize shelf appeal and consumer engagement.

We developed a full suite of POSM and carry packaging concepts for Brew House, a premium iced tea brand. The designs reflect the brand's refreshing nature, natural ingredients, and modern lifestyle positioning — brought to life through vibrant, lemon-themed shapes, straw-inspired displays, and functional carry packs.

POSM Formats & Concepts:

Lemon Slice Gondola Display (FSU)

• Bold 3D lemon slice frame
• Doubles as branding and structural shelf
• Eye-catching for high footfall areas like supermarkets

Round Counter Unit with Straw

• Straw-like pole adds recall and fun
• Designed to sit on cash counters or small retail tables
• Represents a cold, ready-to-sip feel

Kraft Handle-Pack Prototypes

• Lightweight cardboard concepts for multi-bottle packs
• Eco-friendly material choices
• Ideal for D2C and in-store bundled promotions

Compact Shelf Top Units

• Tiered and angled designs for small retail spaces
• Strong front branding with lifestyle product cutouts
• Easy refilling, perfect for GT placement

Rustic Wooden FSU with Bottles

• Inspired by farm-fresh crates
• Appeals to Brew House’s “natural tea” identity
• Rustic textures + juicy illustrations build craving and trust

Impact

Communicated freshness + naturalness instantly
Modular for MT, GT, and modern D2C
Made for visual storytelling and shelf blocking
Easy to execute in corrugation, wood, or molded plastic