Designed and executed a set of diverse multi-brand gondolas exclusively for Beer Box in Bangalore. Each unit is strategically developed to represent the individual brand voices of Bacardi’s extensive portfolio, while offering a cohesive retail design language. From premium whiskies to iconic vodkas and gins, the gondolas cater to different store zones, product mixes, and space availability—ensuring both aesthetic impact and functional efficiency.
This gondola focuses on Bacardi’s core whisky brands—Aberfeldy, Dewar’s, Aultmore, and Craigellachie. Designed to convey heritage, quality, and depth, it uses bold contrast, premium black and gold tones, and storytelling visuals. The layout supports high SKU density while providing dedicated zones for each label, driving strong category segmentation and upmarket appeal.
Developed in two formats—compact and extended—this gondola centers on Dewar’s and William Lawson’s. The large version maximizes storytelling space with 3D logos, brand visuals, and high-capacity shelving. The smaller version provides the same design fidelity in a more space-conscious footprint, ensuring consistency across store layouts while adapting to retail constraints.
This gondola brings together six iconic brands across different spirit categories. Gin, whisky, rum, and vodka. The layout is optimized for high visibility from every angle, with clear brand zones and lifestyle imagery. Ideal for large-format stores, it supports brand discovery, trial, and multi-brand engagement. The unit tells a rich story of variety, quality, and global appeal.
This variant explores a new structural form and layout language for Dewar’s and William Lawson’s. More stylized and edgy, the design features stronger horizontal lines, layered shelving, and dynamic brand storytelling zones. Perfect for younger, urban retail environments, this version is both eye-catching and sales-optimized
