We conceptualized and designed a series of dynamic Point of Sale Materials (POSMs) for SunCrush, centered around the brand’s energetic, fruity identity. Each design draws from fresh citrus visuals, integrating 3D elements like orange slices, fruit trees, and splash effects to boost impact and recall. The result: standout displays that instantly draw attention and drive impulse purchases.
Multi-layered display inspired by tropical islands Integrated palm leaf-style tiers and fruit crates Topper with 3D "SunCrush Island" branding Functional vertical structure for compact retail spaces
Tiered pyramid inspired by orange splash and zest Tree with hanging oranges integrated into structure Enlarged product replica bottle with splash effect High-volume product visibility from all angles
Designed like a giant orange slice Full round shelving structure for 360° visibility Built-in fruit and citrus detailing to reinforce flavor cue Compact footprint, ideal for impulse zones
Reiteration of island design with minor variations Rounded base with orange crate detailing Lush top visuals for added vibrancy Optimized for smaller retail formats
Created high-footfall visual hotspots at point-of-sale Increased product visibility, brand recall, and engagement Unified the brand story with freshness and fun cues Differentiated SunCrush from competition with thematic retail execution.
