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project
Clients:

Josefin H. Smith

Category:

Digital Marketing, SEO

Date:

25 March, 2023

Address:

258 Dancing Street, USA

Martini Wall Bay at Beer Box, Bangalore

A premium, Italian-inspired display experience designed to celebrate the aperitivo ritual.

The Martini wall bay unit at Beer Box blends bold branding with refined materiality to create a high-impact, lifestyle-driven display. With its illuminated 3D logo, warm wood textures, integrated lighting, and smart shelving layout, the unit not only showcases Martini’s product range but also reflects the brand’s sophisticated and social identity. The structure is visually inviting and functionally efficient — designed to bring the aperitivo experience right into the heart of the outlet.

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Design Features

  • 3D illuminated Martini logo on a signature red backdrop for striking brand presence
  • Premium wood finish across the back wall for a cozy, upscale vibe
  • Backlit bottle shelves showcasing Martini variants with elegance
  • Integrated glass rack that enhances the lifestyle feel
  • Side product panels with tiered display for mixers and support products
  • Branded visual messaging and lifestyle cues promoting aperitivo moments
  • Bottom wine rack unit with a backlit lattice for bottle storage and visual richness
  • Vertical fins that frame the space, giving structure and visual identity

Impact

  • Brand elevation: Reinforces Martini’s positioning as a premium aperitivo brand
  • Increased visibility: Eye-catching lighting and structure ensure high footfall attraction
  • Sales uplift: Strategic product placement boosts cross-selling of Martini and its mixers
  • In-store experience: Enhances ambiance, encouraging longer engagement at point of sale
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Case Studies

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