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Clients:

Dewar’s (Bacardi Portfolio)

Address:

Drops Pub, Indiranagar

Category:

Wall Bay | POSM | Thematic Branding

Enzo, Dozo & Home guard: Shelf-ready solutions that clean up competition

Strategic FSUs designed to boost presence and drive pick-up in high-traffic retail zones

We developed these FSUs for Enzo, Dozo, and Home Guard to deliver strong on-shelf visibility, communicate core product benefits instantly, and ensure seamless integration into various store formats—from kirana shops to modern trade. Each unit is customized to reflect the brand's unique identity while solving placement and stocking challenges effectively.

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Design Concept

  • Dozo (Detergent FSU)
    • Bold orange body that echoes freshness and energy
    • 3-shelf vertical unit with deep tray-style racks
    • Brand benefits like "2X power wash" highlighted on side panels
    • Compact yet tall format for kirana shops and narrow aisles
  • Enzo (Soap FSU)
    • Clean pastel blue tone symbolizing purity and softness
    • Rounded form language with floating tray racks
    • Prominent brand badge and benefit icons at the top
    • Lightweight and neat aesthetic to suit personal care shelves
  • Home Guard (Toilet Cleaner Hanger FSU)
    • Ultra-slim vertical hanger with metal wire baskets
    • Vibrant gradient branding for impact
    • Designed for hanging on walls, pillars, or narrow shelf sides
    • Front-facing bottle display ensures product labels stay visible

Impact

These FSUs helped secure prime shelf space across multiple retail environments, increased visibility and sales of hygiene and cleaning products, and strengthened brand recall at the point of purchase

Case Studies

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