Bacardi Multi Brand Gondola

Multi-Brand Gondola Display

A high-impact, modular in-store solution for unified brand storytelling and elevated visibility

This gondola display was designed to seamlessly house multiple premium Bacardi brands—Aberfeldy, Aultmore, Bombay Sapphire, Grey Goose, and Bacardí Reserva—in a single, cohesive unit. Each face of the gondola is tailored to reflect the distinct brand aesthetics, while the overall structure maintains a consistent premium retail language. The display encourages shopper engagement, enhances cross-brand visibility, and maximizes floor space utilization in modern trade environments.

Design Features

• Individual brand panels with unique color palettes, typography, and visuals
• Wireframe railing system ensures product safety while keeping visibility clear
• High-resolution lifestyle imagery and bottle shots integrated into side panels
• Backlit 3D logos and callouts to highlight each brand’s core messaging
• Tiered shelving to accommodate various SKUs and promote product hierarchy
• 360° brand exposure through side, front, and rear branding flexibility
• Central divider panels for strong segmentation without visual clutter
• Premium printed finishes and clean modular construction for transport and reuse

Impact

• Boosted brand equity: Distinct identity for each brand under a unified Bacardi presence
• Higher conversion: Attracts shopper attention from all angles in high-footfall areas
• Cross-category promotion: Enables shoppers to discover and explore complementary products
• Efficient footprint: Smart use of vertical and horizontal space improves store efficiency
• Retailer confidence: Creates a premium, organized visual experience trusted by trade partners