Bacardi

Bacardi Superior Wall Bay POS: Superior Visibility, Bold Impact

Two high-performing variants designed to captivate, educate, and convert shoppers

To elevate in-store presence for Bacardi, we designed two distinct Superior Wall Bay POS units. Both executions were built with striking visual storytelling and smart shopper engagement in mind—crafted to drive trial and simplify purchase.

Variant 1: Lifestyle-Driven Design

A more emotive setup that taps into Bacardi’s brand message, “Do What Moves You.”

• Features large lifestyle imagery with a vibrant backdrop to reflect Bacardi’s energetic persona.
• A bottle-height visual element creates shelf blocking and scale.
• Clean tiered shelving ensures easy navigation across SKUs.
• Visual cues prompt discovery of flavor and mixing possibilities.

Variant 2: Functional & Interactive Shopper Flow

This version focuses on driving purchase behavior through clear instructions.

• The “Fix Your Own Mix” approach breaks the decision-making into 3 simple steps:
• Grab Bacardi Rum
• Add a Mixer
• Pick Your Garnish
• Bright, punchy circular graphics act as visual hooks to simplify choices for the shopper
• Tropical leaf background reinforces the fresh, mixology-focused theme
• Both formats bring Bacardi’s brand essence to life through category navigation, shelf appeal, and conversion-driving design. Whether your store needs storytelling or shopper guidance, we have you covered