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Clients:

Josefin H. Smith

Category:

Digital Marketing, SEO

Date:

25 March, 2023

Address:

258 Dancing Street, USA

SGMA 5th Edition – Brand-Led Creative Execution for India’s Garment Hub

A bold, unified creative language crafted for the landmark 5th edition of the Solapur Garment Manufacturers Association Expo.

For the 5th Edition of SGMA, we delivered a complete end-to-end creative solution that set the tone for all future editions. From pre-event promotions to on-ground branding, every visual touchpoint was tailored to capture the scale and spirit of the garment industry in Solapur.

This edition featured an expanded creative scope, including exclusive campaign assets that enhanced public visibility, professional presence, and audience interaction. We created a cohesive visual identity that was carried across outdoor advertising, branded apparel, print collateral, and on-site installations — all designed to strengthen SGMA’s growing presence in India’s apparel and manufacturing landscape.

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Creative Scope Delivered

Identity & Recognition

  • Logo Design
  • Badges
  • Business Cards
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Event Communication & Promotion

    • Posters & Ad Campaigns
    • Event Invitations (print & digital)
    • Emailer Design & Execution
    • Brochures
    • Teasers
    • Letterheads
    • Stickers
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Attendee & Exhibitor Materials

  • Wristbands
  • Name Cards & ID Cards
  • Bags
  • Directories
  • T-Shirts
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Spatial & Event Design

  • Entry Arches
  • Backdrops (stage & zones)
  • Award Wall
  • Registration Booths
  • Wayfinding Signboards
  • Stage & stall design & Layouts
  • Hoardings
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Digital Media

  • Website Design
  • LED Screen Content
  • Email Campaign Creatives
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Impact

The 5th edition marked a visual evolution for SGMA. With a broader design ecosystem in place, the event delivered higher engagement, improved brand visibility, and stronger industry positioning. The creative consistency across platforms not only enriched the attendee experience but also helped SGMA establish itself as a benchmark event in the sector.

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