Botathon was a high-energy tech challenge hosted by AB InBev, aimed at driving innovative solutions through AI and automation. We were entrusted with designing the full visual identity and promotional materials for the event—from digital assets to on-ground branding. Our creative direction focused on a futuristic, fun, and competitive theme that resonated with the spirit of innovation.
The logo features a minimal, friendly robot with a bold stance and red cape, representing empowerment and innovation. Its clean, geometric form paired with cyan highlights evokes futuristic technology and confidence. We chose this style to connect with both tech-savvy professionals and internal teams in a visually engaging way.
The standees were designed to instantly grab attention and convey essential information like the event name, dates, and venue. Inspired by sci-fi aesthetics, the layout used sharp angles, robotic visuals, and high-contrast typography to reflect the competitive tech atmosphere.
These digital touchpoints were designed for high engagement and clarity. The use of robotic imagery, strong headers, and cohesive branding made them instantly recognizable and scroll-stopping on professional platforms.
We created wearable merchandise with the Botathon branding to foster team spirit and create a sense of identity during the event ensuring consistency and recognizability.
We created wearable Winners deserve more than just rewards—they deserve a moment. We created bold, futuristic certificates and oversized cheques to spotlight achievement and amplify the visual excitement during prize distribution and photo ops. with the Botathon branding to foster team spirit and create a sense of identity during the event ensuring consistency and recognizability.
Fun, expressive stickers featuring elements of the robot and event theme were created for laptops, bottles, and giveaways. They added a playful tone to the event while promoting brand recall long after the event ended.
